The intermediate report of Lac Med, the project of the publishing company Diemmecom and the Pubbliemmemmemme Group, has been released a few days ago. The action, coordinated by the Directorate-General for Agriculture of the European Commission, aims to enhance the effects of European policies and in particular the CAP, not only for farmers but also for citizens. Through the support of professionals from all over Europe, the aim is to raise public awareness of the EU’s support for agriculture and rural development, basing the communication action mainly on facts and data support.

The first six months of work and design activities

The document, delivered to the evaluators of the European Commission, tells the whole first part of Lac Med, which saw the development team work on the design of the actions, the realisation of the visual identity of the project and the realisation of the site. In this phase the tour in the southern regions began to discover the “success stories”, an operation of storytelling on typical products, cultivars to enhance and products recognised at European level that stand out on national and international territory starting precisely from the Italian regions of the Mediterranean.

The Quality Board and the next steps

In these first months the project quality board has also been set up, a scientific committee for the evaluation of the independent project, which will deal with the dissemination of project topics and the drafting of a first scientific publication on the topics of the Mediterranean and the Common Agricultural Policy. The members of the quality board are Francesco Aiello, full professor of economic policy at the University of Calabria, Angela Caridà, researcher of management at Magna Graecia University of Catanzaro, Donata Chiricò, professor of Ethics of Communication at the University of Calabria, Maria colurcio, full professor of management at Magna Graecia University of Catanzaro, Riccardo Guarino, researcher in plant ecology at the University of Palermo. Monia Melia, professor of marketing at the Magna Graecia University of Catanzaro, Salvatore Faugno, associate professor at the Department of Agriculture of Federico II University of Naples, Giuseppe Zimbalatti, full professor and director of the Department of Agriculture of the University of “Mediterranean” of Reggio Calabria and Massimo Zupi, researcher in Technology and Urban Planning of the University of Calabria.
In the coming weeks, the second phase of the Lac Med project will begin, with the release of an updated version of the website and a web app through which it will be possible to interact with students, entrepreneurs and citizens on agricultural policy issues. In the final phase of the project it is planned to start a real roadshow in Italian universities, in which the protagonists will be the students who will compare with entrepreneurs and experts in agricultural and community policies.
All the updates on the project are always available on the website and on the social channels of the project.